Delta Cable adopts the name DCA and invests in a strategy to grow

With the goal of doubling revenue in 2022, we are betting on innovation, combined with tradition, to grow. Follow below the words of our CEO, Ronaldo Hellwig, about this period of changes.

Delta Cable, a distributor of network infrastructure solutions that has been operating in the Brazilian market for 28 years, is starting 2022 with plans to grow and invest in Digital Transformation. To reinforce this positioning, the company has adopted a new visual identity, which includes a new logo and a name change to DCA – Delta Cable Americas.

“The change reflects innovation and modernization, without setting aside the tradition of the brand built over these 28 years,” emphasizes Ronaldo Hellwig, CEO of DCA. “Delta Cable was born as a distributor of structured cabling systems, but over time it expanded its range of solutions to serve the IP convergence environment. Today, we are much more than ‘cable’, which led us to a rebranding aligned with our growth strategy and Digital Transformation,” explains the executive.

The company’s goal is to double its revenue in 2022, with investments in a new e-commerce platform for omnichannel customer service, in digital marketing, in a new corporate management system, in the restructuring and training of technical and commercial teams, and also in a new distribution center to be built in Santa Catarina. “In total, the investments planned for this year will exceed R$ 3 million,” reveals Hellwig.

The incorporation of new solutions into its portfolio should also help DCA achieve its goal. To this end, the company is adding two new brands to its list of suppliers, both world leaders in their segments: Milestone, with its camera monitoring software, and Siemens, with its line of products for automation and fire detection.

These solutions will complement DCA’s broad portfolio, which currently includes active equipment (such as switches, firewalls, etc.), optical network infrastructure, point-to-point and point-to-multipoint radios, industrial cabling lines, electronic security (video monitoring and access control), test equipment and tools, uninterruptible power supply systems, and data center solutions. In total, there are about 20 partner brands, all recognized and with a significant share in the segments in which they operate – such as Furukawa, Dahua, D-Net, Cambium, Tyco and Vertiv, among others.

Hellwig highlights the growth of e-commerce, created by the company five years ago with a focus on B2B, and the bet on its evolution, with investments in digital marketing and the new platform for omnichannel service. “The intention is to improve the customer journey, adding more and more value to our services and to the projects carried out in partnership with installers and integrators throughout Brazil,” highlights the executive. “By offering state-of-the-art solutions for high-added-value projects and integrated work with our partners, we hope to meet the growing demand from markets such as edge data centers, industry 4.0, hospitals, remote work and environments that require high-speed networks in general,” concludes Hellwig.